Core Insights - Assembly has appointed Bridget Hopkins as the new Europe CEO, effective immediately, to lead the agency's European business and drive its next phase of growth [1][2]. Leadership and Experience - Bridget Hopkins joined Assembly as Managing Partner in September 2023 and has served as Chief Operating Officer, significantly contributing to the agency's regional momentum by strengthening client partnerships and enhancing operational excellence [2][4]. - Prior to her role at Assembly, Hopkins held senior leadership positions at global networks, including Global Client Lead at Wavemaker, where she managed complex multi-market client engagements [4]. Strategic Focus - As Europe CEO, Hopkins will prioritize elevating Assembly's product and performance at scale, ensuring clients receive integrated solutions that address the complexities of Europe's regulatory and cultural landscape [3][5]. - Hopkins emphasized the importance of leveraging talent, data, and technology to achieve consistent and scalable growth for clients, aligning with Assembly's values of showing up, making change, and winning well [5]. Organizational Transformation - Assembly Europe has experienced significant transformation, including market expansion, integration of advanced digital commerce capabilities, and achieving B Corp certification, highlighting its commitment to social and environmental responsibility alongside commercial performance [5]. - The appointment of Hopkins is seen as a strategic move to build on this foundation and strengthen Assembly's position as a premier media partner for brands across Europe and the UK [5].