Core Insights - Samsung India reported record sales growth during the Navratri-Dussehra period for premium smartphones and televisions, driven by a reduction in GST rates which improved consumer sentiment [6] - Premium smartphone sales, priced above ₹30,000, increased 1.4 times compared to the same period last year, while premium television sales doubled [6] - The first wave of India's festive season from September 22nd to October 2nd, 2025, saw a 5-6% increase in smartphone sales in units and an 11-12% increase in sales by value compared to the previous year [3][6] Company Performance - Samsung's premium smartphones, including models like Z Fold7, Galaxy S25, and Galaxy S24, contributed significantly to the sales growth during the festive period [6] - The company achieved a 2x increase in sales of premium televisions (55 inches and above) compared to the same festive period last year, attributed to deals, extended warranties, and the GST rate cut [6] - Samsung led the smartphone market during the first wave of the festive season with an 18% market share, closely followed by Apple and Vivo [3][6] Market Trends - The government reduced GST rates on various consumer products, including large screen televisions, dishwashers, and refrigerators, which positively impacted sales [6] - Although there was no revision in GST rates for smartphones, refrigerators, and washing machines, these products also experienced increased sales due to consumer perception of lower prices and overall savings [2][6] - The second wave of festive season sales is expected to commence soon, concluding with Dhanteras and Diwali [6]