Core Insights - Brunswick Corporation showcased its leadership in the marine industry at the 2026 Düsseldorf Boat Show, achieving strong retail boat sales and receiving two prestigious awards [1][2] Company Performance - Brunswick's Mercury Marine accounted for over 50% of all outboard engines displayed at the show, nearly three times the number of its closest competitor, with a market share of over 70% for outboard engines of 300hp and above [4] - The company reported a 15% revenue increase from its premium fiberglass brands Boston Whaler, Sea Ray, and Navan compared to the 2025 Show, with Sea Ray winning the European Power Boat of the Year Award for the SDX 270 Surf and Navan receiving the MotorBoat Award for the S30 [4] Strategic Partnerships - Mercury Marine announced two exclusive five-year supply agreements with deAntonio Yachts and Technohull, and has initiated or renewed partnerships with over ten top European boat builders in the past year, indicating a strong long-term commercial position [4] Product Innovations - Brunswick introduced new products at the show, including the successful launch of the new T30 model by Navan, contributing to its sales momentum [4] - Navico Group expanded its European presence by launching B&G Nemesis and Active Target 2XL, securing new distribution partners and renewing key partnerships with top distributors and boat builders [4]

Core Insights - Freedom Boat Club is expanding into the Middle East with the launch of Freedom Boat Club of Dubai in Fall 2025, marking a significant milestone in its international development [1][2][3] Company Expansion - The new club will be strategically located in Dubai Harbour, a vibrant and high-potential boating market [2][4] - The first Dubai location will be owned and operated by franchise partner Baker Almasabey, who has a background in logistics and a passion for boating [3][4] - Freedom Boat Club plans to open three locations across Dubai by the end of 2026, indicating an accelerated growth strategy [6] Market Potential - Dubai boasts the second-largest economy in the UAE, high population density, and a year-round boating season, making it an ideal location for the club [4] - The city features over 70 kilometers of natural coastline and nearly 500 kilometers of artificial islands, providing unparalleled access to water activities [4] Membership and Fleet - Members of Freedom Boat Club of Dubai will have access to a premium fleet of Brunswick-branded boats, including Sea Ray and Boston Whaler, powered by Mercury Marine engines [5]