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中国化妆品行业：月度追踪，受高基数影响 8 月增速放缓；本土品牌表现更优；头部KOL9 月回归巨头品牌-China Cosmetics_ Monthly tracker_ Aug-25_ Aug decelerates on tougher base; Local outperformed; Top tier KOL back for Giant in Sep
2025-09-15 01:49
9 September 2025 | 9:30PM HKT China Cosmetics: Monthly tracker Aug-25: Aug decelerates on tougher base; Local outperformed; Top tier KOL back for Giant in Sep We summarize Aug updates of our China Cosmetics Tracker on Tmall/Taobao and Douyin GMV, new product pipelines, cosmetics imports/exports, and Korea DFS for both local and global brands within. Key highlights: 1. GMV performance on Tmall/Taobao/Douyin: In Aug, cosmetics online GMV growth decelerated to 11% yoy, vs. 14% yoy in Jul, driven by +20% yoy gr ...