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Roblox Unveils AI, Monetization, and Performance Innovations for Creators
Businesswire· 2025-09-05 18:00
Core Insights - Roblox Corporation announced new innovations at the 11th annual Roblox Developers Conference (RDC) aimed at enhancing tools for creators, increasing earning potential, and improving platform performance [1][2] CREATE: Empowering Creators and Their Players With AI - The company introduced AI updates to provide creators with artistic freedom and smarter development assistance, enabling faster transformation of ideas into businesses [3] - New capabilities include 4D object creation, real-time voice chat translation, text-to-speech API, and speech-to-text API, enhancing interaction and accessibility [4][5] SCALE: New Opportunities for Creators to Grow and Engage Audiences - Roblox is expanding its partnerships with brands to allow creators to build games based on popular IPs, including titles from Kodansha and Lionsgate [6] - The company has begun driving traffic through its São Paulo data center, improving performance and reducing latency for users in the region [6] EARN: Increased Earning Potential for Creators - Roblox increased the Developer Exchange (DevEx) rate, allowing creators to earn 8.5% more when converting Robux to cash, with the average revenue for a Top 1000 developer reaching nearly $1 million, a 2.9x increase since 2020 [7][9] Enhanced Platform Features - New server authority mode aims to reduce in-game cheating and enhance realism in multiplayer games [8] - Improvements in avatar technology and engine performance were showcased, allowing for more lifelike movements and higher fidelity across devices [8]