Financial Data and Key Metrics Changes - SharkNinja achieved $6.4 billion in net sales for 2025, up nearly 16% year-over-year, with domestic net sales growing 13.5% and international net sales increasing 20.8% [23][24] - Adjusted EBITDA increased more than 19% year-over-year to $1.14 billion, with adjusted EBITDA margins expanding approximately 50 basis points [23][29] - Adjusted earnings per share reached a record $5.28, up nearly 21% year-over-year [23] Business Line Data and Key Metrics Changes - Net sales in the cleaning category increased 3.4% year-over-year to $670 million, with carpet extraction being a standout performer [26] - The cooking and beverage category saw net sales increase 11.7% year-over-year to $667 million, driven by the success of the Ninja Luxe Cafe Espresso Machine [26] - The food preparation category experienced a 28.1% year-over-year increase in net sales to $438 million, with strong momentum in frozen treats [26] - The beauty and home environment category grew 63.2% year-over-year to $326 million, the highest growth rate of the year [27] Market Data and Key Metrics Changes - The U.S. market that SharkNinja participates in declined in the low single digits year-over-year for 2025, while SharkNinja gained market share across all four category groupings [7] - The U.K. business grew 9.2% year-over-year in Q4, despite declines in air fryer sales, showcasing the strength of diversification [25] - Latin America, particularly Mexico, showed triple-digit growth, indicating strong momentum and future opportunities [21] Company Strategy and Development Direction - SharkNinja's strategy focuses on diversification across products, channels, and geographies, which is seen as a foundational driver of success [8][21] - The company plans to expand into new categories, with significant excitement around launches in 2026, including two additional subcategories [15] - SharkNinja aims to maintain leadership in existing categories through relentless innovation and execution [17] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's ability to operate effectively in challenging consumer environments, emphasizing consistent execution and durable performance [8] - The outlook for 2026 includes expected net sales growth of 10% to 11% and adjusted net income per diluted share in the range of $5.90 to $6, reflecting a 12% to 14% year-over-year increase [37] - Management highlighted the importance of consumer trust and engagement as central to the company's growth strategy [4][42] Other Important Information - SharkNinja announced a $750 million share repurchase program, reflecting strong cash generation and balance sheet strength [14][35] - The company completed its global Oracle implementation and launched Salesforce in the U.S. and Canada to enhance its direct-to-consumer platform [11] Q&A Session Questions and Answers Question: What is the medium-term growth algorithm for the U.S. business? - Management indicated that the U.S. business is expected to grow at a double-digit rate in 2026, driven by strong D2C growth and retailer support [46] Question: Can you provide context regarding the expansion and its impact on growth margin and expense control? - Management noted that growth in the first half of 2026 will be supported by strong sales, with expectations for continued expense control [47] Question: How do you see the international segment growth profile evolving in 2026? - Management expects international growth to outpace domestic growth, particularly in Latin America and EMEA, with a focus on transitioning to a direct model in various countries [52][54] Question: Can you discuss the customer demographics being attracted through the beauty segment? - Management highlighted that the beauty segment is attracting a younger demographic, including young males, and emphasized the potential for expanding the beauty tech market [64] Question: How would you define the success of recent celebrity campaigns? - Management noted significant growth in social media engagement and brand visibility as indicators of success from celebrity partnerships [70]

Financial Data and Key Metrics Changes - SharkNinja achieved $6.4 billion in net sales for 2025, up nearly 16% year-over-year, with adjusted EBITDA increasing more than 19% to $1.14 billion [21][22] - Adjusted earnings per share reached a record $5.28, up nearly 21% year-over-year [21] - In Q4, net sales increased 17.6% year-over-year to $2.1 billion, with domestic sales up 15.7% and international sales up 21.4% [22][24] Business Line Data and Key Metrics Changes - Cleaning category net sales increased 3.4% year-over-year to $670 million, driven by innovations like the Shark Stain Force Cordless Spot and Stain Cleaner [24] - Cooking and beverage category net sales rose 11.7% to $667 million, with the Ninja Luxe Cafe Espresso Machine being a significant contributor [24] - Food preparation category saw a 28.1% increase to $438 million, supported by global momentum in frozen treats [24] - Beauty and home environment category experienced a remarkable 63.2% growth to $326 million, the highest growth rate of the year [25] Market Data and Key Metrics Changes - The U.S. market for SharkNinja declined in the low single digits year-over-year, while SharkNinja gained market share across all four category groupings [6] - The U.K. business grew 9.2% year-over-year in Q4, despite declines in air fryer sales [22][23] - Latin America, particularly Mexico, showed triple-digit growth, indicating strong momentum and future opportunities [19][24] Company Strategy and Development Direction - SharkNinja's strategy focuses on diversification across products, channels, and geographies to drive growth [8][10] - The company plans to expand into new categories, having entered two additional subcategories in 2025 and aiming for two more in 2026 [14] - The beauty segment is seen as a significant growth area, with ambitions to become the number one beauty tech company globally [61] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in navigating macroeconomic challenges, viewing them as opportunities for growth [37] - The outlook for 2026 includes expectations for net sales growth between 10% and 11% and adjusted net income per diluted share to increase by 12%-14% year-over-year [34] - The company aims to maintain double-digit growth and expand profitability on the adjusted EBITDA line at a faster rate than top-line growth [20][34] Other Important Information - SharkNinja announced a $750 million share repurchase program, reflecting strong cash flow and a net cash position [13][33] - The company completed its global Oracle implementation and launched Salesforce in the U.S. and Canada to enhance its direct-to-consumer platform [11] Q&A Session Summary Question: What is the medium-term growth algorithm for the U.S. business? - Management indicated that the U.S. business is expected to achieve double-digit growth in 2026, with contributions from both units and pricing [41][42] Question: How will international segment growth evolve in 2026? - Management expects international growth to outpace domestic growth, particularly in Latin America and EMEA, despite some transitional disruptions [45][49] Question: What characteristics define customers acquired through the beauty segment? - The beauty segment is attracting a younger demographic, including young males, and is expanding the market size significantly [58][61]