NEW YORK, Oct. 20, 2025 /PRNewswire/ -- Nongshim carried out a global campaign at New York Times Square to celebrate the launch of Shin Ramyun in collaboration with Netflix's hit animated film 'KPop Demon Hunters'. As known for "The Crossroads of the World" and attracting over 450,000 visitors daily, Times Square served as the stage for global consumers to directly taste and enjoy the Shin Ramyun brand through a variety of interactive activities that seamlessly connected both online and offline experiences. ...

Core Viewpoint - Nongshim is launching a global collaboration with Netflix and Sony Pictures Animation to release limited-edition products inspired by the animated film 'K-Pop Demon Hunters', which includes Shin Ramyun and Shrimp Crackers featuring beloved characters from the film [1][2][4]. Group 1: Product Launch - Nongshim will release a limited-edition Shin Ramyun, Shrimp Crackers, and 'Shin Toomba Sauce' featuring characters 'Rumi', 'Mira', and 'Zoey' from 'HUNTR/X', as well as 'Saja Boys' and 'Derpy' the tiger mascot [2][3]. - A special edition of Shin Ramyun, identical to those featured in the film, will be available exclusively in Korea [3]. Group 2: Marketing Strategy - Nongshim plans to engage with fans globally through active marketing campaigns, including social media, digital content, and offline pop-up stores [3]. - The company has introduced a new global slogan for Shin Ramyun: 'Spicy Happiness In Noodles', reflecting its mission to deliver spicy joy and cultural value worldwide [5]. Group 3: Cultural Impact - 'K-Pop Demon Hunters' has gained a global fanbase, showcasing Korean culture, including K-pop music and K-food, which has led to increased recognition of Nongshim products [4]. - The collaboration was facilitated by fans who identified and shared their excitement for Nongshim products featured in the film, highlighting the organic connection between the brand and the show's audience [5].