Digital-native retailers have struggled to find the right balance between online sales and opening brick-and-mortar locations. Having physical retail stores helps in that customers can sample products, which could lead to them becoming regular online customers. I bought my first Untuckit shirt, for example, in a physical store after trying it on. Since then, I have purchased multiple times from the company's website. Brick-and-mortar chains, however, cost money and can be a drag on profits compared to s ...