Core Viewpoint - Siebert Financial Corp. has launched Siebert.Pro, a new trading platform designed for active, self-directed investors, following feedback from a closed beta group of users [1][2]. Group 1: Platform Features - Siebert.Pro aims to empower experienced retail traders with flexible tools and high-touch support from seasoned relationship managers [2][3]. - The platform offers a customizable interface across devices, catering specifically to equity and option traders, and emphasizes a customer-centric approach to risk management [3]. - Pricing includes $0 commissions on U.S. exchange-listed stocks during regular market hours, competitive options fees, and preferred rates for qualifying balances of $1 million and above [3]. Group 2: Leadership and Strategy - The division is led by Joseph Corso, who has prior experience in leadership roles at Morgan Stanley and E*TRADE, emphasizing the importance of speed, control, and expert support for active traders [3][4]. - The company’s strategy focuses on investing in new customer verticals where it can provide significant value, particularly for sophisticated self-directed traders [4]. - Siebert aims to expand across diversified client segments while integrating modern technology into its services [4]. Group 3: Company Background - Siebert Financial Corp. is a diversified financial services company and has been a member of the NYSE since 1967, known for its historical significance in promoting female leadership in finance [5]. - The company operates through various subsidiaries, offering a full range of brokerage and financial advisory services, including securities brokerage and investment advisory [6].