Core Insights - The Kroger Co. has expanded its Simple Truth™ Protein product line to over 110 offerings, introducing 24 new affordable and nutritious items aimed at supporting customers' health and wellness goals in the new year [1][2] Product Offerings - The new Simple Truth™ Protein products include: - High Protein Cereal: 14g of protein, 6g of fiber, and 1g of sugar per serving, available in Cinnamon or Berry flavors [6] - Beef Sticks: Made from 100% grass-fed beef, providing 9g of protein per serving, available in Original and Jalapeño flavors [6] - Protein + Electrolyte Water Enhancers: Containing 9g of protein per serving, less than 1g of sugar, and no artificial sweeteners, available in Strawberries and Cream or Mango Passionfruit flavors [6] - Protein Cottage Cheese: 21g of protein per 5.6oz serving, designed as a nutritious snack [6] - Protein Energy Bars: Offering 20g of protein with no added sugar, available in Peanut Caramel, Cookie Dough, and Chocolate Caramel flavors [6] Company Commitment - Kroger emphasizes its dedication to providing high-quality, affordable options that align with customers' lifestyles and wellness goals, reinforcing its commitment to health and nutrition [2][4]

Core Insights - Kroger has launched a new exclusive line of protein products called Simple Truth™ Protein, which includes over 80 nutritious and affordable meals and snacks designed to help customers meet their protein goals [1][2][4] - The Simple Truth™ Protein line is Kroger's largest product expansion for the brand, emphasizing quality and affordability while catering to customers prioritizing wellness [4][5] - The new product offerings include a variety of convenient options, such as on-the-go meals and snacks, that are free from artificial ingredients [3][4] Product Details - The Simple Truth™ Protein line features items like Protein French Toast Sticks, Protein Instant Decaf Coffee with a superfood mushroom blend, Protein Jalapeno Cheddar Puffs, Protein Cacio E Pepe Chicken Bowl, and Protein Chocolate Fudge Brownie Mix [9] - These products are designed to support balanced routines and satisfy cravings while helping customers achieve their protein intake goals [4][5] Pricing and Promotions - Kroger is committed to providing customers with high-quality products at low prices, simplifying promotions, and lowering prices on thousands of items [6] - The company emphasizes that customers do not have to compromise on quality for affordability, supported by their Fresh & Quality Guarantees [6]