Core Insights - Skims has raised $225 million in new funding, increasing its valuation to $5 billion from approximately $4 billion after its 2023 funding round [1][2] - The company is approaching $1 billion in annual net sales, marking one of the largest private funding rounds for a U.S. consumer brand this year [2] Funding and Valuation - The funding round was led by Goldman Sachs Alternatives, with participation from BDT & MSD Partners' affiliated funds [1][2] - The new capital will be used for brick-and-mortar and international expansion, product innovation, and category diversification [3] Business Strategy - Skims aims to transition into a "predominantly physical business," moving away from its digital-first model [4] - The company currently operates 18 stores in the U.S. and one in Mexico, with plans for additional international locations in 2026 [3] Product Expansion - The recent launch of NikeSkims, a collaboration with Nike, sold out quickly and indicates Skims' ambition to expand into activewear and performance categories [5] - This move positions Skims to compete in the mainstream athleticwear market, traditionally dominated by brands like Lululemon and Nike [5] IPO Considerations - The new funding may delay Skims' initial public offering (IPO), which has been anticipated since at least 2024 [6] - The consumer IPO market has been stagnant, allowing Skims to scale without immediate pressure to go public [6] Brand Positioning - Skims is recognized as a solutions-driven apparel innovator, focusing on inclusive sizing and a minimalist aesthetic [7] - The brand has garnered a strong following through high-profile campaigns featuring celebrities and athletes [7]