Skymiles Loyalty Program
Search documents
Are Delta Air Lines Stock Investors Happy, or Did They Miss Out?
The Motley Fool· 2025-11-30 18:55
Core Viewpoint - Delta Air Lines is positioned for growth despite mixed historical performance, with a transformation that is likely to attract investor interest as the market recognizes its potential [1][2]. Company Performance - Delta Air Lines has underperformed the S&P 500 over the last five years and the last year, but has outperformed it in the previous three years [1]. - The current stock price is $64.10, with a market capitalization of $42 billion [5][6]. Strategic Transformation - Delta has shifted from a network carrier offering commoditized tickets to a company that generates shareholder value through various means [6]. - The airline's focus on premium products has increased the percentage of premium seats from 10% in 2010 to a projected 30% by the end of 2024, with premium cabin revenue reaching $5.8 billion compared to $6 billion from the main cabin [7]. - The Skymiles loyalty program and co-branded credit cards with American Express are generating significant revenue, with expectations of $8 billion this year and a long-term target of $10 billion [8]. Industry Context - The airline industry has historically struggled with generating returns that cover the cost of capital, being highly cyclical and sensitive to economic downturns [4]. - Recent industry behavior has shown a rationalization of expansion plans and capacity cuts, indicating a potential shift towards more sustainable practices [10]. Valuation - Delta is currently trading at 10.7 times the 2025 earnings estimates, suggesting it is undervalued and presents a strong investment opportunity as the company continues to improve [11].