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H&R Block Combines AI Power with Digital Enhancements and Unmatched Tax Pro Expertise to Win Tax Season 2026
Globenewswire· 2026-02-09 21:01
Core Insights - H&R Block is enhancing its services for the 2026 tax season by integrating advanced technology with human expertise to help clients navigate complex tax legislation [1][2][3] Company Enhancements - The company has introduced AI-powered tools to improve efficiency and provide support for clients facing unprecedented tax legislation [2][6] - H&R Block's AI Tax Assist offers clients instant answers 24/7, available in both DIY Online and Desktop Software, leveraging the latest GenAI capabilities [6] - A Smart Product Selector tool has been developed to assist filers in choosing the appropriate DIY online support tier, ensuring accurate pricing and seamless data import [6] Professional Support - H&R Block's team of tax professionals, including tax attorneys and analysts, work year-round to analyze new legislation and provide guidance during complex tax situations [3] - A Tax Pro Review service is offered for free to new clients in paid tiers until February 28, 2026, allowing for professional optimization and filing of returns [6] Industry Context - The 2026 tax season is expected to be one of the most complex in years due to significant changes introduced by the One Big Beautiful Bill Act [1]