Core Viewpoint - Smileplus, a pet care brand under Zhejiang Hongyu Medical Supplies Co., Ltd., has officially opened its flagship store in Yiwu Global Trade Center, marking a significant step in the company's strategic layout in the pet care sector [1][3]. Group 1: Company Overview - Zhejiang Hongyu Medical Supplies Co., Ltd. was established in 2002, focusing on wound dressings and medical consumables, with over 50 national patents and multiple international certifications [3]. - The company has a presence in over 80,000 pharmacies and hundreds of hospitals across China, exporting to more than 70 countries and regions worldwide [3]. Group 2: Strategic Initiatives - The opening of the Smileplus flagship store is part of a "three-store integration" strategy, which includes the Hongyu overseas cinema flagship store and the Just Go brand flagship store, aimed at expanding into the health consumption market [3]. - The flagship store serves as a hub for brand display and channel empowerment, integrating resources and brand collaboration to enhance the company's presence in the health consumption sector [3]. Group 3: Product Offering - Smileplus flagship store features a range of pet care products, including oral sprays, ear cleaning swabs, deodorizing sprays, and more, all developed with a focus on scientific care and user experience [6][8]. - The products are designed to address common pet care issues such as skin sensitivity and odor, with specific formulations like a deodorizing spray that achieves a 96.8% odor removal rate [8]. Group 4: Market Positioning - The flagship store is positioned as a key point in the brand's international strategy, showcasing products and attracting domestic and international partners to support the brand's global expansion [11]. - Smileplus aims to create a new ecosystem in pet care by collaborating with quality channel partners and promoting a scientific approach to pet care [13].