Core Insights - NielsenIQ (NIQ) has announced the winners of the 2025 North American Breakthrough Innovation Awards, recognizing brands that have successfully navigated economic challenges and consumer shifts to deliver impactful innovations [1][2][5] - The award-winning products, launched between 2023 and 2024, showcase exceptional agility and relevance in a rapidly changing consumer landscape [2][3] Award Winners - The 2025 NIQ Breakthrough Innovation Winners include notable brands such as Hero Mighty Patch, Smucker's Uncrustables, Athletic Brewing Company, and Coca-Cola x OREO, among others [4][5] - These brands have responded to emerging consumer needs with innovative solutions that enhance convenience, wellness, and indulgence [3][4] Industry Trends - The winners reflect a growing consumer demand for products that align with their lifestyles and values, emphasizing the importance of consumer-first design and bold thinking [3][5] - NIQ has introduced a new category called "Wavemakers," recognizing promising new product launches that demonstrate strong market velocities and potential for long-term success [5][6] Historical Context - Over the past decade, the NIQ Breakthrough Innovation Awards have recognized more than 1,300 products globally, highlighting the importance of consumer-centric innovation in driving growth [6]