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Meta(META.US)深化与眼镜巨头EssilorLuxottica合作 联手Oakley、Prada推出智能眼镜
智通财经网· 2025-06-18 04:42
Group 1 - Meta and EssilorLuxottica are set to launch AI-powered smart glasses under the Oakley and Prada brands, marking a significant expansion of Meta's wearable technology into the fashion sector [1][2] - The new Oakley smart glasses are targeted at active consumers, with a price point around $360, and will feature technology similar to the recently released Ray-Ban Meta glasses [1][2] - Since the launch of the second-generation Ray-Ban Meta glasses in 2023, 2 million units have been sold, with a goal to increase annual production to 10 million units by the end of 2026 [3] Group 2 - The partnership with Prada follows a 10-year licensing agreement signed in December 2022, which includes the development and global distribution of eyewear for the Prada brands [2] - The collaboration is expected to leverage Prada's thicker frame designs, which can accommodate more components necessary for smart glasses [2] - The smart glasses market is becoming increasingly competitive, with Alphabet announcing a $150 million partnership with Warby Parker to develop glasses featuring Google Gemini AI, and Snap planning to release a new generation of smart glasses by 2026 [4]