Core Insights - Nemo Group has sold a majority stake in Driade to Kettal Group while retaining a minority share to maintain the brand's Italian craftsmanship and heritage [1][2] - Kettal aims to relaunch Driade with a Mediterranean-centered design vision, enhancing its global competitiveness [2][4] - The collaboration is framed as a partnership based on mutual respect and cultural synergy, aiming to restore Driade's position in the international design scene [5][8] Company Background - Driade was founded in Milan in 1968 by Enrico Astori, Antonia Astori, and Adelaide Acerbi, with contributions from notable designers like Enzo Mari and Nanda Vigo [3] - Kettal, established in 1964, transitioned from producing aluminum camping gear to becoming a leader in outdoor furniture [6] - Nemo Group, primarily a lighting company, ventured into furniture with the acquisition of Driade, previously owned by Italian Creation Group [6] Strategic Goals - Kettal's CEO Alex Alorda emphasizes the importance of collaboration to drive innovation through cultural exchange [5] - The partnership aims to overcome geographic and cultural barriers to promote a design culture [8]