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Better Being Announces Strategic Transaction to Power Next Phase of Growth
Prnewswire· 2025-12-16 20:37
Core Insights - Better Being has been acquired by a syndicate of global investors led by Snapdragon Capital Partners, with financing from Strategic Value Partners, marking a significant transition for the company [1][2] - The acquisition follows HGGC's exit after an eight-year partnership, indicating a shift in investment strategy and future growth plans for Better Being [1][2] Company Overview - Better Being, founded in 1993, is a leading manufacturer and distributor of branded dietary supplements and personal care products, operating in over 85 countries [3] - The company offers a variety of brands, including Solaray, Zhou Nutrition, and KAL, focusing on natural wellness solutions [3] Investment and Growth Strategy - The new investors have committed to providing additional capital for near-term acquisitions to expand Better Being's brand portfolio and global reach [1][2] - Snapdragon Capital has expressed confidence in Better Being's growth trajectory, particularly highlighting the success of the Solaray brand [2] Financial Background of Investors - Strategic Value Partners manages approximately $22 billion in assets and has invested over $57 billion since its inception, indicating strong financial backing for Better Being's future [5] - HGGC, the previous investor, managed over $9.5 billion in assets as of September 30, 2025, showcasing its significant investment capacity [6]