Core Points - Southwest Airlines is launching its "Week of WOW" promotion, offering one-way fares as low as $39 for travel from October 21, 2025, to March 4, 2026, along with discounts on vacation packages, cruises, hotels, and rental cars [1][7] - The promotion includes additional offers for Rapid Rewards members, such as earning 2X points on eligible cruises and bonuses for hotel stays and car rentals [2][3] - The airline is enhancing its customer experience with free WiFi for Rapid Rewards members starting October 24, 2025, and is focused on providing more choices and an elevated cabin experience [1][3] Fare Promotions - One-way flights are available for as low as $39 on select routes, including Denver to Salt Lake City and Chicago to St. Louis [6][7] - Customers can book vacation packages with discounts of up to $250 for domestic destinations and up to $500 for international destinations [4][7] - Rental car rates start at $54 per day for reservations made during the promotional period [7] Additional Offers - Rapid Rewards members can earn up to 600 extra points on car rentals and additional points for hotel stays booked during the promotion [2][9] - The promotion period for booking cruises and hotels runs from September 29 to October 6, 2025, with specific terms and conditions applying [8][9] - The airline operates at 117 airports across 11 countries, emphasizing its commitment to low-cost air travel and customer service [10][11]