Southwest Rapid Rewards® Credit Card

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THE CHOICE IS YOURS! SEATISFACTION™ IS COMING TO SOUTHWEST AIRLINES
Prnewswire· 2025-07-21 14:30
Core Insights - Southwest Airlines will introduce assigned seating options for customers starting January 27, 2026, allowing them to select their seats at the time of booking from July 29, 2025 [1][2] Customer Experience Enhancements - The new assigned seating policy aims to provide customers with more choice and control over their travel experience, including the option to select Extra Legroom seats [2][3] - Customers will have access to various fare bundles that include seat selection during booking, as well as the ability to purchase seat upgrades [3] Loyalty Program Benefits - Rapid Rewards Credit Cardmembers can select seats at booking or within 48 hours of departure, regardless of the fare purchased, including Basic fares [4] - A-List and A-List Preferred Customers will also have the ability to select seats at booking, enhancing their travel experience [4] Boarding Process Changes - A new group-based boarding process will be implemented alongside assigned seating, prioritizing customers based on seat location, starting with Extra Legroom seats in the first two boarding groups [5][6] - Premium fare customers and loyal members will board earlier, and Priority Boarding can be purchased 24 hours prior to departure [6] Marketing Initiatives - The announcement of assigned seating coincides with the launch of a new advertising campaign titled "Are You Sitting Down?" aimed at generating excitement around the changes [7] Company Overview - Southwest Airlines operates one of the most admired airlines globally, serving 117 airports across 11 countries and carrying more air travelers within the U.S. than any other airline as of Q4 2024 [8][9] - The company emphasizes its commitment to low-cost air travel and customer service, with over 71,000 employees and a loyal customer base of more than 140 million in 2024 [8][9]
CHEERS TO 54 YEARS: SOUTHWEST AIRLINES LAUNCHES WEEK OF WOW SALE WITH UP TO 50 PERCENT OFF FARES, A CRUISE GIVEAWAY, AND TRAVEL DEALS
Prnewswire· 2025-06-03 16:39
Core Points - Southwest Airlines is celebrating its 54th anniversary with a promotional event called "Week of WOW," offering significant discounts and rewards for customers [2][4] - The promotion includes up to 50% off base fares, special offers on cruises, hotels, and car rentals, and enhanced points earning for Rapid Rewards Credit Card members [1][2] Promotions and Offers - Customers can save up to 50% on base fares for select flights booked between June 3 and June 5, 2025, for travel from August 12 to December 17, 2025, using the code WOWZERS [2][4] - Rapid Rewards Credit Card members can earn 10 points per $1 spent on Southwest purchases, up to $500, from June 3 to June 9, 2025, which also counts towards the Companion Pass [1][2] - A sweepstakes is available for customers to win 500,000 Rapid Rewards Points and a Carnival Cruise for two, running from June 2 to July 31, 2025 [2][6] - Hotel bookings made between June 3 and June 9, 2025, can earn customers 5X points on a minimum three-night stay or a discount of 5,000 points on bookings made with points [2][4] - Rental car reservations made during the promotional period can save customers up to 30% and earn 1,200 Rapid Rewards points for rentals of two or more days [2][4] Company Overview - Southwest Airlines operates at 117 airports across 11 countries and is known for its low-cost air travel and customer service [4][7] - The airline carried over 140 million customers in 2024 and employs more than 71,000 people [4][7]
SOUTHWEST AIRLINES ANNOUNCES REIMAGINED FARE PRODUCTS, NEW BENEFITS FOR RAPID REWARDS CREDIT CARDMEMBERS AND TIER MEMBER CUSTOMERS
Prnewswire· 2025-04-28 18:16
Core Insights - Southwest Airlines is launching new fare products and benefits aimed at enhancing customer loyalty and providing a broader range of travel experiences [1][7] Fare Products - The new fare products include Choice Extra, Choice Preferred, and Choice, which will replace the existing Business Select, Anytime, and Wanna Get Away Plus fares [3] - These fare products will be available for booking in the third quarter of 2025, coinciding with the introduction of assigned and premium seating [3] Customer Benefits - Southwest is enhancing benefits for Rapid Rewards Credit Cardmembers, allowing them to select seats regardless of fare type, receive earlier boarding, and have their first checked bag free for up to eight additional passengers on the same reservation [4][6] - Current benefits for Cardmembers will continue, including discounts on inflight purchases and a one-time boost of 10,000 Companion Pass qualifying points each calendar year [5][9] Tier Member Enhancements - A-List and A-List Preferred Tier Members will receive additional benefits such as preferred seating, checked bags for additional passengers, and earlier boarding [6] - All checked bag benefits for Tier Members and Credit Cardmembers will begin on May 28, with seating and boarding benefits rolling out with the new assigned seating [6] Company Overview - Southwest Airlines operates one of the most admired airlines globally, serving 117 airports across 11 countries and carrying more air travelers within the U.S. than any other airline [10][11] - The company emphasizes its commitment to low-cost air travel and customer service, with a loyal customer base of over 140 million in 2024 [10]