DALLAS, July 21, 2025 /PRNewswire/ -- Beginning July 29, 2025, Southwest Airlines Co. (NYSE: LUV) Customers will have options to select their seat at the time of booking for flights beginning on Jan. 27, 2026."Our Customers want more choice and greater control over their travel experience," said Tony Roach, Executive Vice President Customer & Brand, at Southwest Airlines. "Assigned seating unlocks new opportunities for our Customers—including the ability to select Extra Legroom seats—and removes the uncerta ...

Rapid Rewards® Credit Cardmembers can also earn more points on purchases between June 3 and June 9, 2025 DALLAS, June 3, 2025 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) is celebrating its birthday month in a big way—by showing love to its Customers with a week of special travel deals. The airline's Week of WOW offers up to 50% off base fares with the code WOWZERS, along with promotions on cruises, hotels, and car rentals. Existing Southwest Rapid Rewards® Credit Cardmembers can also earn up to 10X t ...

Core Insights - Southwest Airlines is launching new fare products and benefits aimed at enhancing customer loyalty and providing a broader range of travel experiences [1][7] Fare Products - The new fare products include Choice Extra, Choice Preferred, and Choice, which will replace the existing Business Select, Anytime, and Wanna Get Away Plus fares [3] - These fare products will be available for booking in the third quarter of 2025, coinciding with the introduction of assigned and premium seating [3] Customer Benefits - Southwest is enhancing benefits for Rapid Rewards Credit Cardmembers, allowing them to select seats regardless of fare type, receive earlier boarding, and have their first checked bag free for up to eight additional passengers on the same reservation [4][6] - Current benefits for Cardmembers will continue, including discounts on inflight purchases and a one-time boost of 10,000 Companion Pass qualifying points each calendar year [5][9] Tier Member Enhancements - A-List and A-List Preferred Tier Members will receive additional benefits such as preferred seating, checked bags for additional passengers, and earlier boarding [6] - All checked bag benefits for Tier Members and Credit Cardmembers will begin on May 28, with seating and boarding benefits rolling out with the new assigned seating [6] Company Overview - Southwest Airlines operates one of the most admired airlines globally, serving 117 airports across 11 countries and carrying more air travelers within the U.S. than any other airline [10][11] - The company emphasizes its commitment to low-cost air travel and customer service, with a loyal customer base of over 140 million in 2024 [10]