Core Points - Southwest Airlines is celebrating its 54th anniversary with a promotional event called "Week of WOW," offering significant discounts and rewards for customers [2][4] - The promotion includes up to 50% off base fares, special offers on cruises, hotels, and car rentals, and enhanced points earning for Rapid Rewards Credit Card members [1][2] Promotions and Offers - Customers can save up to 50% on base fares for select flights booked between June 3 and June 5, 2025, for travel from August 12 to December 17, 2025, using the code WOWZERS [2][4] - Rapid Rewards Credit Card members can earn 10 points per $1 spent on Southwest purchases, up to $500, from June 3 to June 9, 2025, which also counts towards the Companion Pass [1][2] - A sweepstakes is available for customers to win 500,000 Rapid Rewards Points and a Carnival Cruise for two, running from June 2 to July 31, 2025 [2][6] - Hotel bookings made between June 3 and June 9, 2025, can earn customers 5X points on a minimum three-night stay or a discount of 5,000 points on bookings made with points [2][4] - Rental car reservations made during the promotional period can save customers up to 30% and earn 1,200 Rapid Rewards points for rentals of two or more days [2][4] Company Overview - Southwest Airlines operates at 117 airports across 11 countries and is known for its low-cost air travel and customer service [4][7] - The airline carried over 140 million customers in 2024 and employs more than 71,000 people [4][7]