Core Insights - CELSIUS energy drinks are leveraging a recent labeling error that led to a recall of High Noon Vodka Seltzer cans mistakenly labeled as CELSIUS® ASTRO VIBE™ Energy Drink, creating a viral marketing opportunity [1][2][5] Group 1: Company Response - CELSIUS has recognized the viral nature of the mix-up and is engaging with consumers through social media, resulting in a positive reaction [5] - The Chief Marketing Officer of CELSIUS stated that the company acted swiftly and strategically to connect with their community while providing accurate information regarding the recall [5] Group 2: Social Media Engagement - The incident has sparked significant online dialogue, with users making humorous comments and suggestions, such as creating a non-alcoholic version of their product [4][5] - CELSIUS has actively participated in this dialogue, posting engaging content on their social media platforms to maintain brand visibility [2][5]