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拒绝“买醉” “微醺”恰到好处
Xin Lang Cai Jing· 2026-01-05 19:46
喝酒程度钟情于"微醺" 年轻人已成为酒类消费市场绝对主力军。国际酒类研究机构IWSR的最新研究显示,2023年至2025年, Z世代法定饮酒人群的饮酒参与率从66%攀升至73%。艺恩数据显示,年轻人对饮酒话题的热情在社交 媒体上持续高涨,近一年相关社媒声量达749.9万,同比增长219%,互动量更是突破14亿量级。 年轻酒友们对于喝酒程度更加钟情于恰到好处的"微醺"。在众多热门话题中,"喝酒日常"以5.9万声量 成为高声量话题代表,"今夜来一杯微醺酒""发现宝藏小酒馆""酒搭子"等纷纷登上小红书热门话题。 "快乐""开心""放松"成为年轻人饮酒话题中最高频的三大情绪词,在快节奏生活中,饮酒成为年轻人调 节情绪的重要方式,"浪漫""治愈"相关声量也分别达到28.8万和27.6万,面对"焦虑""压力""疲惫"等负面 情绪,年轻人也选择通过饮酒寻求释放。 数据显示,83%的受访年轻人更爱酒精度低于20%的低度酒或果味酒。啤酒凭借高渗透率稳占"基本 盘";白酒通过年轻化创新,如推出果酒、青梅酒等产品成功"圈新粉";而以气泡酒、鸡尾酒、果酒为 代表的低度潮饮,凭借丰富风味与强社交属性,社媒声量增速迅猛。 下班回家,倒一 ...
Italy Luxury Association Altagamma Nets President From Buoyant Nautical Sector
Yahoo Finance· 2025-12-11 15:51
Core Insights - The Italian luxury market is significantly influenced by the wine and nautical sectors, with the yacht industry currently leading the way [1] Company Insights - Giovanna Vitelli has been appointed as the new president of Altagamma, effective June 1 until 2028, marking the first female leadership in 25 years [2] - Azimut|Benetti Group, under Vitelli's leadership, is the world's leading builder of mega yachts, achieving sales of 1.5 billion euros for the fiscal year ending August 31, 2025, a 15 percent increase [3] - The company holds a 23 percent share of the global mega yacht market by meters built, with significant growth driven by orders from the Middle East [3] Industry Insights - The Italian nautical sector is projected to grow by 3.2 percent in 2024, reaching 8.6 billion euros, solidifying Italy's position as the top exporter in the shipbuilding industry [4] - In contrast, the fashion and connected industries in Italy are expected to see a decline of 3.6 percent in 2024, with sales projected at 92.4 billion euros [4] - Italian Prime Minister Giorgia Meloni has emphasized the importance of shipbuilders as a key economic driver, highlighting their role in job creation and showcasing Italian excellence [5]