Core Insights - UK-based fresh cat food producer KatKin has raised $50 million in equity and debt funding to support its expansion across the UK [1] - The investment will enable KatKin to expand its product ranges and scale its direct-to-consumer and pet specialty retail channels [1] - KatKin aims to drive category awareness for fresh cat food and enter new markets with this funding [1] Company Overview - KatKin was established in 2020 by Ed Westcott and siblings Brett and Nikki O'Farrell, specializing in frozen fresh, meat-based meals for cats [2] - The company's product portfolio includes SKUs such as Gobble, Splash, Oink, and Quack, available through an online subscription service offering personalized meal plans [2] - KatKin has delivered over 100 million fresh meals and holds a 2% market share in the UK cat food market [4] Recent Developments - KatKin has secured a retail partnership with national pet superstore Jollyes to enhance its market presence [3] - The Series C funding round will accelerate product innovation and strengthen KatKin's vertically integrated model, from in-house production to scientific research [3] - Co-founder Ed Westcott emphasized that the investment allows for responsible scaling and maintaining high standards of quality and safety in fresh cat food [3][4]