For years, consumers have complained about shrinkflation. That’s when less of an item comes in a package, and the price either stays the same or goes up. Sometimes, companies attempt to do this sneakily. You buy a package of your favorite chips or a box of cookies, and there’s just less there. In other cases, a brand tries to sell a smaller size as a positive. That could mean touting that it has lower calories, pushing it as a personal serving, or making it seem like paying more to get fewer benefits for ...

Core Insights - Coca-Cola is introducing single 7.5-ounce mini cans to convenience stores starting January 2026, aiming to provide a convenient and affordable option for consumers [3][8] - The mini cans, priced at approximately $1.29 each, are designed to offer a lower commitment for consumers compared to larger bottles, while maintaining a comparable price per ounce [4][8] - The company plans to use this format not only for classic flavors but also to test new flavors, creating a low-risk opportunity for both the company and consumers [6][9] Product Strategy - The mini cans will include popular flavors such as Coca-Cola, Coke Zero Sugar, Sprite, and Fanta Orange, ensuring that classic options are available [6] - New flavors like Sprite Winter Spiced Cranberry and Coca-Cola Cherry Float will also be introduced in this format, allowing Coca-Cola to experiment with consumer preferences [7][8] - The introduction of mini cans is seen as a strategic move to enhance convenience and affordability, potentially unlocking new market segments [4][8] Market Positioning - Mini cans currently account for 9% of sparkling soft drink sales in large stores, indicating a growing consumer interest in smaller serving sizes [3] - By offering a single can option, Coca-Cola aims to attract consumers looking for quick, low-cost beverage choices, particularly in convenience store settings [4][8] - This initiative reflects Coca-Cola's adaptability in a competitive market, focusing on consumer convenience and innovative product offerings [2][9]