Workflow
Starbucks Rewards loyalty program
icon
Search documents
Starbucks Is Back, Turning Momentum Into Long-Term, Sustainable Growth
Businesswire· 2026-01-29 16:30
Core Insights - Starbucks is focusing on a transformation plan called "Back to Starbucks," aiming for long-term sustainable growth through customer-centric strategies and innovative offerings [1][4] - The company is committed to enhancing customer service, menu innovation, and marketing to drive engagement and sales [1] Financial Framework - Starbucks expects Non-GAAP Earnings Per Share to be between $3.35 and $4.00 by fiscal 2028, with a consolidated operating margin of 13.5% to 15% [1] - The company plans to open over 2,000 net new stores globally, including approximately 400 in the U.S., contributing 2% to 3% of consolidated revenue from new stores [1] - Projected global and U.S. comparable store sales growth is expected to be 3% or greater, with consolidated net revenue growth of 5% or greater [1] Turnaround Progress - The "Back to Starbucks" strategy is showing early signs of success, with plans to add over 25,000 café seats in the U.S. by the end of fiscal 2026 [2] - The Green Apron Service model has improved service times and customer satisfaction, with same-store sales growth reported in the U.S. and major global markets [2] Loyalty Program Innovation - A reimagined Starbucks Rewards program will launch on March 10, featuring three tiers: Green, Gold, and Reserve, aimed at enhancing member engagement and value [1][4] - The program is expected to drive nearly 60% of U.S. company-operated revenue in fiscal 2025, with small increases in member engagement potentially unlocking significant revenue [1] Menu Innovation Strategy - Starbucks is implementing a disciplined menu innovation strategy to capture customer interest across all dayparts, including new globally inspired food items and beverages [2] - The company aims to create a new afternoon occasion for customers, enhancing its offerings beyond the morning rush [2] Operational Enhancements - Investments in technology and equipment, such as next-generation espresso machines and AI tools, are aimed at improving service efficiency and customer experience [2] - The average service time across café and drive-thru locations has improved to less than four minutes [2] Global Growth Opportunities - Starbucks plans to accelerate international growth, particularly in China, with a goal of doubling its international coffeehouse footprint and adding 15,000 to 20,000 new locations in the region [2] - The company is also exploring up to 5,000 new coffeehouse opportunities in the U.S., with potential for further growth as average unit volumes increase [2]
Starbucks (SBUX) Up 4.1% Since Last Earnings Report: Can It Continue?
ZACKS· 2025-02-27 17:35
Core Viewpoint - Starbucks reported better-than-expected first-quarter fiscal 2025 results, with earnings and net revenues exceeding estimates, but faced a decline in year-over-year earnings and flat revenues [2][5]. Financial Performance - Earnings per share (EPS) for the quarter was 69 cents, surpassing the Zacks Consensus Estimate by 4.6%, but down 23% from 90 cents in the prior-year quarter [5]. - Net revenues reached $9.398 billion, exceeding the consensus mark of $9.3 billion, and were nearly flat compared to $9.425 billion in the prior-year quarter [5]. - Global comparable store sales declined 4% year over year, driven by a 6% decrease in comparable transactions, partially offset by a 3% increase in average tickets [6]. Operational Insights - The company opened 377 net new stores globally, bringing the total store count to 40,576 [6]. - Operating margin contracted 390 basis points to 11.9% due to increased operating expenses and investments in the "Back to Starbucks" plan [7][8]. Segment Performance - North America segment net revenues were $7.072 billion, down 1% year over year, with comparable store sales declining 4% [9]. - International segment net revenues increased 1% to $1.871 billion, with comparable store sales also down 4% [10]. - Channel Development segment net revenues fell 3% to $436.3 million, attributed to declines in the Global Coffee Alliance and ready-to-drink revenues [12]. Strategic Initiatives - Starbucks aims to enhance sales growth through the "Back to Starbucks" plan, supply-chain efficiencies, menu simplification, and effective marketing campaigns [4]. - The company has suspended its guidance for fiscal 2025 but expects EPS to improve in the latter half of the fiscal year [17][18]. Financial Position - As of the end of the fiscal first quarter, cash and cash equivalents stood at $3.671 billion, up from $3.286 billion at the end of fiscal 2024 [14]. - Long-term debt was $14.312 billion, slightly down from $14.319 billion as of September 2024 [14]. Market Outlook - Estimates for Starbucks have trended downward, with a consensus estimate shift of -8.67% [20][21]. - The stock currently holds a Zacks Rank 3 (Hold), indicating expectations for an in-line return in the coming months [23].