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Opinion: Brian Niccol's Turnaround Plans Will Make Starbucks a Screaming Winner in 2026
247Wallst· 2026-01-27 13:53
Starbucks (NASDAQ:SBUX) stock had a fantastic start to 2026, with a 15% gain in the first three weeks of 2026. A fresh spike and a fresh slate in the new year might be what the Seattle-based coffee chain needed. And while famed turnaround artist Brian Niccol has been on the job for quite a while now (just over a year and a quarter), with not much enthusiasm being shown in the stock, I do think that his efforts behind the scenes will, in due time, translate into a recovering share price. Whether 2026 is the ...