Core Insights - The company has reported a strong quarter, marking growth in transactions and customer visits, which has pleased investors [1][2][3] - The growth is attributed to initiatives focused on customer service and operational support for partners, particularly through the Green Apron service model [2][12] Transaction Growth - Growth in transactions was driven by both existing customers in the rewards program and new customers, indicating a recovery in customer engagement [3][4] - The company experienced a slight increase in ticket growth, attributed to new product offerings, such as a protein foam option [4][5] In-Store Experience - The company emphasizes the importance of the in-store experience, which accounts for over 20% of revenue, despite the growth in drive-thru and mobile orders [6][8] - A significant portion of customers still prefer the café experience, highlighting the brand's identity as a community space [7][8] Competitive Landscape - The company acknowledges competition from new entrants in the coffee market but believes its multi-channel approach and café experience provide a competitive edge [9][10] - The drive-thru business alone generates over $10 billion, showcasing the scale and efficiency of the company's operations [10] Rewards Program - The rewards program is being revamped to enhance personalization and attract new customers, with three tiers introduced to encourage engagement [17][19] - Feedback indicated that the previous program lacked personalization, prompting changes to make it more appealing to infrequent customers [18] Financial Performance - The company aims for consistent revenue growth of 3% or better and earnings growth exceeding that, positioning itself as a growth company at scale [21][22] - Margin improvements are expected in the latter half of the year, with a target of achieving 13% to 15% margins by 2028 [23] Cost Management - The company has invested $500 million to $600 million in labor to enhance the customer experience, which is seen as essential for driving earnings [24][26] - A focus on smart cost management is expected to yield close to $2 billion in savings over the next two years while maintaining revenue growth [25] International Strategy - The company views China as a significant growth market, with plans to expand from over 8,000 coffeehouses to potentially 15,000 to 20,000 through a partnership with a local firm [38][39] - The partnership is structured to be asset-light, allowing for growth without heavy capital investment, while still maintaining margin accretion [40][41] Future Growth Opportunities - The company sees potential for growth in the afternoon daypart, aiming to enhance the café experience to attract customers during these hours [50][51] - Menu changes are being implemented to cater to diverse customer preferences, including non-caffeinated options for the afternoon [52][53]

Group 1 - The core strategy of Starbucks is the "Back to Starbucks" plan aimed at revitalizing the brand and enhancing customer experience through improvements in coffee quality and barista support [3][4]. - In the quarter ending June 25, Starbucks reported a 2% decline in global comparable store sales, with North America also down 2% and international sales remaining flat [4]. - Despite the decline in sales, the company noted improvements in various operational metrics, including increased retail partner engagement scores and record high shift completion rates [5]. Group 2 - Starbucks plans to launch significant innovations in its rewards program in early 2026, which will address customer feedback and enhance loyalty and engagement [6]. - The company will introduce a new Starbucks app and enhancements to its mobile order and pay features in 2026, aiming to improve customer service and overall experience [7]. - Starbucks has nearly 34 million 90-day active members in its rewards program, which is considered a significant asset for the company [6].