Step (money app)
Search documents
MrBeast is buying a banking app geared toward teens
Business Insider· 2026-02-09 18:25
Core Insights - YouTube creator MrBeast is expanding into fintech by acquiring the consumer banking app Step, aimed at helping teens manage their finances [1][3] Company Overview - Step is an "all-in-one" digital banking platform that provides services such as savings accounts, a credit-building Visa card, and a cash-advance program, operating through a partnership with Evolve Bank & Trust [2][3] - The acquisition aligns with Beast Industries' strategy to offer technology-driven financial solutions to its audience [3] Financial Background - Step raised $500 million in equity and debt in 2022 from institutional investors, including General Catalyst and Stripe [3] - Beast Industries was valued at approximately $5 billion in its latest funding round and is exploring additional revenue streams beyond media, including a potential mobile phone service [7] Future Plans - MrBeast has filed a trademark for "MrBeast Financial" and is planning to launch fintech services such as student loans and insurance by early 2025 [9] - The company aims to incorporate decentralized finance (DeFi) into its financial services platform [9] Educational Initiatives - MrBeast intends to create educational content about finance, focusing on topics like investing and credit management, to help young people build a financial foundation [10]