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Target Brings AI Magic to Holiday Shopping for a Smarter Experience
ZACKS· 2025-11-13 19:16
Core Insights - Target Corporation is launching AI-powered tools to enhance the holiday shopping experience, making it simpler, more personalized, and enjoyable for customers [1][9] Digital Strategy - Target's digital strategy is strengthening the link between online and in-store shopping, with app users experiencing nearly 50% higher basket sizes compared to non-users, indicating improved discovery and engagement [2] AI Innovations - The AI-powered Gift Finder offers customized gift recommendations based on recipient information or occasions, while the List Scanner allows users to scan lists into the app, creating shoppable carts for efficient shopping [3][9] - The upgraded Store Mode in stores provides interactive guidance through aisles and suggests alternative fulfillment options like same-day or next-day delivery when items are unavailable [4][9] Customer Engagement - Target has introduced a digital "Find Bullseye" scavenger hunt and virtual animated helpers to engage customers in a fun way, enhancing the overall shopping experience [5] Competitive Landscape - Walmart is advancing its AI initiatives with the launch of "Sparky," an AI assistant in its app, and establishing leadership roles focused on AI, indicating a commitment to technology-driven growth [6] - Best Buy is accelerating its digital transformation with over 125 AI-powered laptops and desktops, and training over 16,000 experts to assist customers with AI applications [7] Financial Performance - Target's stock has declined by 32% year to date, contrasting with the industry's growth of 4.1% [8] - The forward 12-month price-to-earnings ratio for Target is 11.56, significantly lower than the industry's average of 29.78, indicating a more attractive valuation [10] - The Zacks Consensus Estimate for Target's fiscal 2025 earnings suggests a year-over-year decline of 16.3%, while fiscal 2026 indicates a growth of 9% [11]
Target Launches New AI-Powered Features to Make Holiday Shopping Easier, Smarter and More Fun
Prnewswire· 2025-11-12 11:01
Core Insights - Target Corporation is enhancing the shopping experience this holiday season with AI-powered features that simplify gift discovery and purchasing [1][2][3] Group 1: AI-Powered Features - The new AI-powered Gift Finder allows guests to receive tailored gift suggestions by entering details about the recipient or occasion [6] - The List Scanner feature enables guests to scan handwritten shopping lists or holiday wish lists directly into the Target app, streamlining the shopping process [6] Group 2: In-Store Experience Enhancements - The Store Mode in the Target app activates upon entering a store, guiding guests through aisles to find gifts and discover new products [3] - Guests can participate in a fun in-store activity called "Find Bullseye," where they can hunt for Target's mascot and collect holiday stickers at checkout [4] Group 3: Commitment to Customer Experience - Target aims to create a more connected and intuitive shopping experience, with a focus on helping families enjoy the holiday season [1][2] - The company emphasizes that guests using the app in-store tend to have basket sizes nearly 50% higher, indicating increased engagement and spending [1]