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Roku to launch streaming bundles as part of its efforts to continue growing its profitability
TechCrunch· 2026-02-13 16:39
Core Insights - Roku reported a strong fourth-quarter performance for 2025, with a net income of $80.5 million, a significant recovery from a loss of $35.5 million in the same period last year [4] - The company achieved total revenue of $1.4 billion for Q4 2025, reflecting a 16% year-over-year increase [4] - Roku is optimistic about future growth, projecting total net revenue of $5.5 billion and gross profit of $2.4 billion [4] Streaming Strategy - Roku is launching new streaming bundles in 2026 to attract viewers amid rising subscription prices, aiming to appeal to cost-conscious consumers [2] - The addition of HBO Max has positively impacted Roku's premium subscriptions, encouraging the company to partner with more top-tier streaming services [2] - Roku's ad-free subscription service, Howdy, launched last year, is set to expand beyond the Roku platform, with plans for widespread distribution [3] User Engagement - Roku users streamed 145.6 billion hours of video in 2025, marking a 15% increase from 2024 [3] - The company is approaching the milestone of 100 million streaming households, although it has decided to report this figure less frequently [3] Financial Performance - The company successfully reached adjusted EBITDA breakeven in 2024, a year ahead of schedule, and aims to sustain double-digit platform revenue growth while increasing profitability [5]