Core Insights - Roku has launched a new commercial-free streaming service called Howdy, priced at $2.99 per month, marking a shift from its traditional ad-supported model [1][2] - Howdy will feature 10,000 hours of content from major studios like Lionsgate and Warner Bros. Discovery, along with exclusive Roku Originals [2] - The new service is designed to complement the existing free Roku Channel, which will continue to operate alongside Howdy [4] Company Developments - Roku's second-quarter earnings report revealed revenue of $1.11 billion, surpassing analyst expectations, with platform revenue increasing by 18% year over year to $975 million [6] - The company has established a partnership with Amazon Ads to enhance its advertising reach, providing access to over 80 million U.S. households [5] Industry Context - Roku's move to introduce a subscription-based service aligns with a broader trend in the streaming industry, where ad-supported platforms like Pluto and Tubi have experienced significant growth in viewership and advertising revenue [3]

Roku launches Howdy, a $2.99 ad-free streaming service | TechCrunch https://t.co/C6rMK7aauK ...