Core Insights - The competitive landscape of athletic apparel is dominated by NIKE, Inc. and adidas AG, each with distinct strategies and market positioning [1][3] - NIKE leads the global sportswear market, driven by innovation and a strong brand ecosystem, while adidas focuses on performance, lifestyle, and sustainability [2][9] NIKE Overview - NIKE holds the largest share of the global athletic footwear and apparel market, supported by its "Sport Offense" operating model that enhances product innovation [4][8] - The brand's cultural relevance and athlete endorsements solidify its status as a performance and lifestyle brand, contributing to its market share and pricing power [5][8] - NIKE's digital transformation and channel strategy prioritize full-price sales and data-driven engagement, with a focus on collaborations to attract younger consumers [6][7] adidas Overview - adidas is Europe's sportswear leader and ranks second globally, leveraging a diversified portfolio and a dual-brand strategy to appeal to various consumer segments [9][10] - The "Own the Game" turnaround strategy emphasizes brand desirability, direct-to-consumer acceleration, and operational excellence, enhancing supply-chain efficiency [12][14] - adidas's digital platforms and marketing collaborations, including partnerships with celebrities, are driving relevance among younger demographics [13][14] Financial Performance and Valuation - The Zacks Consensus Estimate for NIKE's fiscal 2026 sales indicates a modest growth of 0.4%, with a significant EPS decline of 23.6% [15] - NIKE's forward price-to-sales (P/S) multiple is 2.13X, below its five-year median of 3.1X, while adidas's forward P/S multiple is 1.28X, also below its median of 1.56X [22][25] - adidas shows steady recovery with double-digit sales growth in key markets, supported by an improving gross margin and disciplined cost management [14][19] Investment Outlook - adidas is positioned as a more compelling investment choice due to its growth momentum, attractive valuation, and strategic repositioning [26][27] - Recent estimate revisions reflect increased investor optimism around adidas's earnings potential, making it an appealing entry point for long-term investors [27][28]

Indian immigrants Gurmer and Dashmeet Chopra started their careers reselling phone cases on eBay. Today, their fitness-inspired streetwear brand sells out every two weeks online—and is about to launch its first store. (Photo: Ethan Pines for Forbes) https://t.co/2XWMgzoInU https://t.co/9o6B2JZXSB ...

Indian immigrants Gurmer and Dashmeet Chopra started their careers reselling phone cases on eBay. Today, their fitness-inspired streetwear brand sells out every two weeks online—and is about to launch its first store.https://t.co/S9HbMigeAD https://t.co/OeLjVKL5EM ...

Indian immigrants Gurmer and Dashmeet Chopra started their careers reselling phone cases on eBay. Today, their fitness-inspired streetwear brand sells out every two weeks online—and is about to launch its first store. (Photo: Ethan Pines for Forbes) https://t.co/A2NeIW7htM https://t.co/kcP8kECN4j ...