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Can Target's new 'baby boutiques' win back shoppers?
CNBC Television· 2026-05-11 20:00
It's no secret that Target's been struggling since its pandemic highs. At its peak in July 2021, Target's market cap shot up to about $129 billion. Since then, it has lost customers, store traffic, and its reputation among some as a trendy and fun place to shop.It's plan to win back shoppers, particularly busy families, starts right here in the baby department. We're at a store in Clifton, New Jersey where Target's rolled out one of its baby boutiques. That's what it's calling the concept.Target is adding n ...