Core Insights - Abercrombie & Fitch has launched its first Super Bowl activation as the "Official Fashion Partner of the NFL," featuring a series of curated events and experiences [5][13] - The Super Bowl styles range from $45 to $150 and are available online and at an Abercrombie experience within the NFL Shop [2][10] Group 1: Super Bowl Activation - The activation includes a week-long series of events in the San Francisco Bay Area, culminating in a fashion presentation featuring NFL stars and celebrities [12] - Abercrombie aims to merge fashion with sports culture, reflecting the natural intersection of fashion and fandom for its customer base [6][13] Group 2: Product Offerings - The Super Bowl LX collection includes a variety of apparel such as hoodies, tees, and jackets for the whole family, available at the NFL Shop and online for a limited time [10][11] - Featured products include exclusive items like custom bomber jackets for Pro Bowl players and a range of sizes from newborn to adult [11] Group 3: Marketing and Promotion - The invite-only fashion presentation will showcase Abercrombie's current collection and NFL licensed products, drawing inspiration from the brand's 134-year history [12] - Abercrombie's marketing strategy emphasizes creating experiences that enhance fan engagement with the NFL through style [13]