Core Insights - Ford has lowered its outlook despite beating Q3 expectations, with shares reaching a 52-week high, indicating strong market performance [1][2]. Financial Performance - Ford exceeded Q3 expectations on both revenue and earnings, attributed partly to better-than-expected management of tariff impacts [2][3]. - The anticipated tariff impact for Ford has been revised down from $2.5 billion to approximately $1 billion [3]. Tariff Impact - General Motors has also reduced its expected tariff impact for the year from $4 to $5 billion to a range of $3.5 to $4.5 billion [4][5]. - Both Ford and GM are experiencing increased demand for trucks and SUVs, which is contributing to their positive financial outlook [7]. Production Plans - Ford confirmed that its plans to build Superduty pickup trucks in Oakville, Ontario, remain unchanged despite ongoing production in Canada and Mexico [6]. - The companies are not halting production in Canada and Mexico, indicating a balanced approach to manufacturing [5][6]. Electric Vehicle Market - The share of electric vehicles (EVs) in the U.S. market is expected to stabilize around 5% to 6%, with a need for more offerings in the $35,000 to $45,000 price range to drive demand [7][8].