This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. While brands have used dynamic pricing to adjust prices based on supply and demand for years, more and more brands are turning to algorithms and, increasingly, AI to estimate what an individual customer is willing to pay, drawing on factors such as device type, location, battery level and purchase history. Companies can use individualized prices based on personal data, a pr ...