Core Viewpoint - TCL has launched its creative showcase, TCL Edelweiss Land, in Milan to celebrate the Winter Olympics Milano Cortina 2026, emphasizing its commitment to innovation and excellence in technology [1][7]. Group 1: Event and Launch Details - TCL Edelweiss Land was inaugurated on February 5, 2026, in front of Milan's central station, featuring notable guests such as Kirsty Coventry, IOC President, and Kevin Wang, CEO of TCL Technology [1][2]. - The showcase will be open from February 5 to February 22, covering over 500 square meters, allowing visitors to explore TCL's latest innovations and engage in photo opportunities [8]. Group 2: Technological Contributions - TCL is providing televisions, digital signage, and technical support to Olympic Broadcasting Services (OBS) to enhance the viewing experience of the Winter Olympics for millions of fans worldwide [4]. - The company is also showcasing its AI-optimized air conditioners and other innovations in the Olympic Village, enhancing the comfort and experience for athletes and fans alike [4][5]. Group 3: Campaign and Values - The campaign "It's Your Greatness" encourages individuals to find their excellence, aligning with the Olympic theme "IT's your vibe," and aims to inspire communities globally [3][6]. - TCL's commitment to sustainability and innovation is reflected in the design of TCL Edelweiss Land, which adheres to environmentally friendly principles [8]. Group 4: Partnerships and Future Outlook - Kirsty Coventry highlighted TCL's global reach and shared values with the IOC, emphasizing the company's role in connecting people to the Olympic spirit [9]. - TCL's partnership with the Olympics is seen as a significant step in its journey as a global partner, focusing on innovation and excellence in technology [7][12].