Core Insights - Cannabis has established its own holiday shopping rush known as Green Wednesday, becoming one of the biggest cannabis sale holidays of the year, second only to April 20th [1][2] Industry Trends - The cannabis industry is experiencing significant growth, with THC-infused beverage makers reporting a typical 40% month-over-month sales increase in November, and this year is expected to surpass that [2] - Last November, another cannabis brand saw a 37% sales spike, marking it as their biggest month, while New York-based retailer The Travel Agency recorded its second biggest day of the year last Green Wednesday, with a 45% increase in sales compared to a normal day, primarily driven by in-store traffic [3] Consumer Behavior - Major brands like GIF, Taco Bell, and Hidden Valley Ranch have started to market towards consumers preparing for the Thanksgiving holiday, indicating a cultural shift where younger family members may use cannabis to alleviate stress during family gatherings [4] - There is a growing trend of consumers opting for cannabis products over traditional alcohol, reflecting a more health-conscious mindset and a desire for discreet consumption [8][9] Market Dynamics - The cannabis market is still impacted by its federal legal status in the U.S., which affects the performance of cannabis-related ETFs like MSOS and MJ, as they react to news regarding potential reclassification of cannabis [6][7] - Despite the challenges, consumer demand for cannabis products remains strong, as evidenced by legislative efforts to regulate hemp products and the ongoing interest in alternatives to alcohol [9]

Well, move over Black Friday. Cannabis has carved out its own holiday shopping rush and it's called Green Wednesday. Our Brandon Gomez joins us with that story.Brandon, we were talking about this hit in advance and it kind of makes some sense. Hey, Carl. Yeah, that's right.We've been talking about the trend, but look, turkey isn't the only thing getting baked this Thanksgiving. Turns out today has become one of the biggest cannabis sale holidays of the year. Behind only April 20th, of course, that's 420.And ...