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Netflix has done its second big podcast deal as it prepares to launch a slate of shows in early 2026
Business Insider· 2025-12-16 16:01
Core Insights - Netflix has entered into a significant partnership with iHeartMedia to exclusively host video versions of over a dozen popular podcasts, including "The Breakfast Club" and "My Favorite Murder," set to launch in early 2026 in the US [1][3] - This move is part of Netflix's broader strategy to diversify its content offerings beyond traditional TV series and movies, aiming to include various genres such as pop culture, true crime, sports, and comedy [3][6] - The deal with iHeartMedia complements Netflix's previous agreement with Spotify, indicating a strong push into the video podcasting space [3][4] Content Strategy - Netflix aims to have between 50 to 75 shows available at the launch of its video podcasts, with aspirations to expand that number to as many as 200 over time [5] - The partnership with iHeartMedia allows Netflix to provide exclusive video content that will not be available on platforms like YouTube, while iHeartMedia retains audio-only rights [2][6] - The inclusion of popular shows like "The Breakfast Club," which ranks as the 15th most listened to podcast, is expected to help Netflix establish itself as a regular destination for podcast viewers [6] Market Trends - A report from Edison Research indicates that over half (51%) of people in the US aged 12 and up have watched a video podcast, highlighting a growing trend in the consumption of video content [8] - The demand for video exclusivity from Netflix may pose challenges for some podcasters, as it could limit their ad revenue and audience reach on platforms like YouTube [7] - Netflix's exploration of partnerships with individual podcasters, such as Alex Cooper, suggests a targeted approach to curating content that appeals to diverse audiences [4]
Sony Pictures Sees Profit Jump In June Quarter On TV Series Deliveries; Theatrical Takes A Hit
Deadline· 2025-08-07 03:58
Group 1 - Sony Pictures experienced a 76% increase in operating profit for the June quarter, reaching $129 million, with revenue growing 4% to $2.3 billion [1] - The growth in revenue was primarily driven by an increase in series deliveries in Television Productions, which saw revenue rise to $841 million from $607 million the previous year [1] - The softer theatrical release slate year-on-year contributed to the decline in theatrical revenue, which fell to $132 million from $322 million [2] Group 2 - The decline in theatrical revenue was attributed to competition from films such as Bad Boys: Ride or Die in the previous year, impacting the performance of titles like 28 Years Later and Karate Kids: Legends [2]