Core Insights - KuCoin has expanded its payment service, KuCoin Pay, to over 100 SPAR supermarket locations in Switzerland, enhancing the existing crypto payment infrastructure [1][2] - The integration allows customers to use the KuCoin app to scan an OpenCryptoQR code at checkout, with zero gas fees and instant fiat settlements for merchants [2] - The use of a US dollar-backed stablecoin is emphasized as a way to mitigate volatility for users, reflecting a trend towards stablecoins in real-world transactions [3] Market Context - The Swiss mobile payment landscape is highly competitive, dominated by TWINT, which has over 6 million users, or approximately 75% of the population, posing a challenge for new payment solutions [4] - Switzerland's regulatory environment is favorable for crypto spending, as gains from crypto are generally tax-free, making daily transactions with digital assets more practical compared to other countries [5] Strategic Goals - The partnership aligns with KuCoin's global expansion strategy, aiming to enhance the utility of crypto in everyday life and create a seamless shopping experience [6] - KuCoin has been focusing on strengthening its international presence and collaborating with government initiatives to build trust and promote institutional adoption of USDC for treasury management and cross-border payments [7]