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Target Trails Walmart As Digital Woes, Tariffs Take A Toll
Benzingaยท 2025-08-15 15:29
Core Insights - Target Corporation is experiencing declining sales growth compared to Walmart due to factors such as slowing digital performance, higher import exposure, and increasing tariff pressures [1][2] - Bank of America Securities analyst Robert F. Ohmes downgraded Target's stock from Neutral to Underperform, reducing the price forecast from $105 to $93 [1][2] Sales and Performance - Target's adjusted EPS outlook for fiscal 2027 is lowered to $7.75, with long-term sales and margin risks identified [2] - Since 2019, Target has lagged behind Walmart in comparable sales CAGR, with Target's mobile app MAUs declining by 4.1% year over year, while Walmart U.S. grew by 17.2% [3] Digital Growth and Competition - Target's online sales growth is significantly lower than Walmart's, with Target at 5%-6% compared to Walmart's 20%-25% [3] - Increased digital traffic is essential for Target to scale advertising and third-party marketplace fees, which are critical for offsetting margin pressures [4] Cost Structure and Pricing - Approximately 50% of Target's COGS comes from imports, compared to about 33% for Walmart, necessitating a higher average price increase for Target to offset tariffs [4] - Target may need to implement an 8% price hike by 2027, while Walmart may only require a 4%-5% increase [5] Market Position and Risks - Recent changes in merchandising and partnerships, such as those with Ulta Beauty, may heighten risks in the current sourcing environment [5] - As of the latest trading session, Target shares are down 1.3% to $103.00 [5]