the final show of Taylor Swift's era's tour as well as a six episode behindthescenes documentary of the historic tour in December. Bloomberg Intelligence senior media analyst Githa Ranganathan joins us now to talk about this. And I don't throw that word around lightly, Githa historic.But this tour really was a record setting tour. How much is it going to help Disney. It's going to help Disney a lot, Matt.I mean, this is not the first time that Taylor Swift has, you know, partnered with Disney Plus. She alre ...