Financial Data and Key Metrics Changes - Net revenues for Q4 increased by 5% year-over-year to $151.8 million, exceeding the implied outlook for the period [52] - Full year net revenue reached a record $555.6 million, an increase of 2% year-over-year [61] - Gross margin for Q4 contracted by 20 basis points to 67.3%, while full year gross margin contracted by 150 basis points to 67.6% [57][61] - Adjusted EBITDA for Q4 was $21.1 million, with an adjusted EBITDA margin of 13.9%, compared to 18.4% in the previous year [60] - The company ended the year with cash, cash equivalents, and short-term investments of $245.1 million, with no debt [62] Business Line Data and Key Metrics Changes - Scrubwear increased by 2%, representing 76% of net revenues for Q4, while non-scrubwear increased by 13%, representing 24% of net revenues [54][55] - The international business grew by 45% for the quarter, accounting for 16% of net revenues, marking an all-time high for the brand [16] Market Data and Key Metrics Changes - The company entered 10 new countries in 2024 and continued to scale in over 20 international markets [14] - The active customer base increased by 3% year-over-year to 2.7 million, while net revenues per active customer decreased by 1% to $208 [53] Company Strategy and Development Direction - The company plans to prioritize and rebase efforts, focusing on long-term brand health and reducing promotional activities [21][23] - There is a strategic shift towards enhancing product offerings, including the introduction of new fabric types and expanding into less developed categories like outerwear and footwear [30][28] - The company aims to deepen connections with healthcare professionals through a more authentic marketing approach and increased customization options [31][34] Management's Comments on Operating Environment and Future Outlook - Management acknowledged inconsistencies in performance throughout the year, citing challenges in customer acquisition and gross margin pressure [19][20] - The outlook for 2025 anticipates a decline in net revenues in the low single-digit range, reflecting headwinds from reduced promotions and potential declines in active customers [66] - Management expressed confidence in the long-term growth potential, emphasizing the importance of reinvigorating the U.S. business and expanding international and team channels [98] Other Important Information - The company repurchased $38.2 million worth of shares during the quarter, with approximately $4.6 million remaining under the previously announced share repurchase program [65] - The company has minimal direct exposure to tariffs from China, with indirect exposure from partners like New Balance [124] Q&A Session Summary Question: Plans to maintain and reengage lapsed customers during promotional reset - Management acknowledged headwinds on customer acquisition and plans to readjust promotional outlook while investing in brand awareness and retention efforts [80][81] Question: Insights on supply chain investments and pausing Canadian distribution center - Management indicated a focus on optimizing the current distribution facility and reassessing the roadmap for supply chain improvements [83] Question: Understanding the dynamic between strong Q4 performance and downbeat guidance for 2025 - Management explained that Q4 outperformance was driven by color launches, but headwinds in active customer growth and promotional shifts are expected to impact 2025 [92][93] Question: Building blocks to return to normalized growth - Management emphasized the need to reinvigorate growth in the U.S. business and active customer base while expanding retail and international channels [98] Question: Selling and G&A expense dynamics - Management discussed the normalization of transitory costs related to the new distribution center and the impact of increased fixed costs and international operations on selling expenses [106] Question: Profitability of international and non-scrubwear categories - Management confirmed that international operations are profitable, despite a different cost profile, and expects continued growth in non-scrubwear categories [111][112] Question: Product category opportunities and tariffs - Management highlighted ongoing innovation in product categories and minimal exposure to current tariff plans [124]