Advertising Market Overview - Television advertising volume in India fell 10% year-on-year in the first nine months of 2025, reflecting a broader slowdown in the advertising market due to FMCG companies cutting back on budgets owing to muted consumer demand [1][8] - Broadcaster revenues remained under pressure in 2024-25, with Zee Entertainment reporting an 11% drop in advertising income to ₹3,591 crore, Sony Pictures Networks India posting a 9% decline to ₹2,606 crore, and Sun TV Network's revenue falling 4% to ₹1,440 crore [1][9] Sector Performance - The food and beverages sector was the top advertiser category, contributing 21% of total ad volume, followed by personal care and hygiene, services, household products, and retail [3][9] - The top ten sectors accounted for 88% of total TV ad volume, indicating the continued dominance of consumer-centric categories [3] Advertising Strategies and Trends - Despite reduced spending, FMCG and household product categories continued to dominate TV ad volume, reinforcing television's role as a mass reach medium for large consumer brands [2][8] - General entertainment channels (GECs) and news channels attracted the most advertising, together accounting for 57% of total ad volume, with a slight shift in placement strategies observed [9] Future Outlook - Industry executives express cautious optimism that the worst of the slowdown is over, with efforts underway to improve advertising yields and inventory consumption [7][9] - JioStar CEO noted strong growth in digital ad sales, while TV entertainment sales face pressure due to FMCG budget cuts, but anticipates improvement in upcoming quarters with GST rate cuts [8][9]

Wall Street analysts expect Fox (FOXA) to post quarterly earnings of $0.93 per share in its upcoming report, which indicates a year-over-year decline of 14.7%. Revenues are expected to be $4.14 billion, up 20.2% from the year-ago quarter. Over the last 30 days, there has been no revision in the consensus EPS estimate for the quarter. This signifies the covering analysts' collective reconsideration of their initial forecasts over the course of this timeframe. Before a company reveals its earnings, it is vita ...