June 9, 2025 09:00 PM GMT China Advertising Unfolding AI Proficiency Strengthens Top Online Players Our AlphaWise Survey showed slight recovery in advertiser expectations in 2025. We lift our 2025 growth forecast from 8.6% to 11.4% yoy. In this report, we explore: 1) secular trends on the demand side, 2) key share gainers and losers, and 3) AI improvements. Key OWs: Tencent, Alibaba, Meituan. M We conducted our 5th China Advertiser AlphaWise Survey in March 2025, where we polled 102 chief marketing officers ...