Core Insights - Wingstop has launched a new limited-time flavor called Fiery Lime, inspired by spicy margaritas, available nationwide [1][2][3] - The flavor combines red chili heat and tangy lime zest, aiming to attract customers looking for bold and unexpected options during gatherings [2] - Wingstop emphasizes its commitment to innovation by not adhering to traditional seasonal flavors, instead offering unique options year-round [2] Company Overview - Wingstop, founded in 1994 and headquartered in Dallas, TX, operates over 2,900 restaurants globally, with 98% owned by brand partners [4] - The company reported approximately $5 billion in system-wide sales for fiscal 2024 and has achieved 21 consecutive years of same-store sales growth [4] - Wingstop aims to become a Top 10 Global Restaurant Brand and has recently been named the Official Chicken Partner of the NBA [4] Product Details - Fiery Lime is designed for various occasions, including Friendsgiving and game day parties, enhancing the dining experience with its bold flavor [2] - Chef Larry Bellah recommends pairing Fiery Lime with classic wings and ranch, while Teremana® Tequila's Global Brand Ambassador highlights its compatibility with spicy margaritas [2][5] - The product is available through Wingstop locations, the Wingstop app, and Wingstop.com for a limited time [3]

Core Insights - Teremana® Tequila, founded by Dwayne "The Rock" Johnson, is launching its fifth annual "Guac on the Rock" initiative, expanding its offerings to include all appetizers, not just guacamole, in response to consumer preferences and economic pressures [1][4][5] Company Initiatives - The "Guac on the Rock" program will run from May 1 to May 31, 2025, allowing patrons to receive a $10 reimbursement for any appetizer purchased with a Teremana® cocktail, with a total reimbursement cap of $1,000,000 [3][7] - This year marks the first partnership with DoorDash, enabling consumers to participate in the initiative through delivery, reflecting a shift towards convenience in dining habits [2][4] Consumer Engagement - To participate, consumers must share a photo of their receipt for reimbursement via Venmo, with receipts accepted until June 5, 2025 [5][7] - The initiative aims to support local bars and restaurants while encouraging social gatherings, aligning with Teremana®'s philosophy of bringing people together [6][9] Market Context - A recent report indicates that 84% of Americans are dining out less frequently due to inflation, highlighting the relevance of this initiative in making dining out more accessible [4] - The program's expansion to include all appetizers aims to attract a broader audience and enhance consumer participation [4][5] Brand Philosophy - Teremana® emphasizes its commitment to quality and accessibility, aiming to foster good energy and community through its products and initiatives [9] - The brand's philosophy, "Share the Mana," underlines its dedication to gratitude and positive interactions with consumers [5][9]