Core Insights - Angry Orchard Hard Cider has launched its new product, the "World's Angriest" cider, which is described as its boldest creation to date, infused with real anger and spicy peppers [1][3] - The cider is made using Aji Amarillo and Habanero peppers, steeped for over six months, resulting in a unique flavor profile that incorporates the essence of anger from fans [1][4] - The product is positioned as a humorous take on holiday frustrations, encouraging consumers to channel their anger into enjoying a spicy beverage [3] Product Details - The "World's Angriest" cider is available nationwide in 750mL bottles, priced at $25 each [7] - The cider is crafted with locally sourced honey to balance the heat from the peppers, creating a spicy yet enjoyable flavor [4] - Angry Orchard has been experimenting with spice for the past year, leading to the development of this ultra-spicy batch [4] Marketing Strategy - The company engaged fans by allowing them to vent their frustrations through a national hotline, which contributed to the cider's unique ingredient [1][2] - The marketing emphasizes humor and the idea of embracing life's irritations, making the cider a fitting choice for holiday gatherings [3] - Angry Orchard aims to create a memorable experience for consumers by infusing real emotions into the product [2][3]

Core Concept - Angry Orchard Hard Cider has launched its boldest creation, the "World's Angriest" cider, infused with real fan frustrations and spicy peppers, now available nationwide [1][9]. Product Details - The "World's Angriest" cider is an ultra-spicy, small-batch release steeped over Aji Amarillo and Habanero peppers for over six months, delivering a kick of nearly one pepper per bottle [1][4]. - The cider incorporates audio recordings of fans venting their frustrations, which were played through a custom speaker setup during the production process [2]. Marketing Strategy - The launch allows fans to channel their anger into a product, aligning with the brand's humorous approach to life's irritations [3]. - The cider is positioned as a perfect addition for holiday gatherings, appealing to those looking for a bold and fiery beverage [3]. Production Insights - The head cidermaker noted that the cider's flavor profile was enhanced with locally sourced honey, balancing the heat from the peppers [4]. - Angry Orchard has been experimenting with spice for the past year, making this release a culmination of their efforts [4]. Availability and Pricing - The "World's Angriest" cider is available in 750mL bottles priced at $25 each [7]. - Consumers can also explore Angry Orchard's other cider offerings, including Crisp Apple and Green Apple [7].