“The Eternaut” is the first show from Netflix to use generative AI, which co-CEO Ted Sarandos called an “incredible opportunity.” https://t.co/i9pRSKP3oh ...

Core Insights - Netflix has integrated generative artificial intelligence (GenAI) into its production process, specifically in the sci-fi series "The Eternaut," marking a significant technological advancement in Hollywood [1][3] - The use of AI tools developed in collaboration with Netflix's Eyeline Studios has resulted in a tenfold increase in production speed and a 90% reduction in costs for visual effects compared to traditional methods [3] Industry Context - The adoption of AI technology addresses the rising cost challenges faced by Hollywood, as exemplified by Tyler Perry's halted $800 million studio expansion due to concerns over AI's impact on employment [3] - Other companies in the industry are also exploring AI solutions, with Lionsgate partnering with AI video platform Runway and OpenAI's Sora and Google's Veo launching tools for generating high-quality video content from text [3] - Traditional studios are responding to these advancements by either licensing specific programs or developing their own AI tools to protect intellectual property, as seen with Warner Bros. Discovery and Disney [3]

Steady -- not accelerating -- growth rates make valuation more of an issue for Netflix stock.Netflix (NFLX -4.63%) stock dropped 4.5% in early trading as of 9:40 a.m. ET, despite beating on earnings last night.Heading into the report, analysts forecast Netflix would earn $7.06 per share on just over $11 billion in revenue. In fact, Netflix earned $7.19 per share on just under $11.1 billion, thus beating on both top and bottom lines. Netflix Q2 earningsSales increased 16% year over year in Q2, and Netflix d ...