Core Insights - The final season of "Squid Game" contributed to Netflix exceeding Wall Street earnings targets for Q2, prompting an increase in revenue guidance for the year [1][3] - Netflix's diluted earnings per share for Q2 were $7.19, surpassing the consensus estimate of $7.08 [3][4] - The company raised its revenue guidance for 2025 to between $44.8 billion and $45.2 billion, up from a previous forecast of up to $44.5 billion, attributing this to the weakening US dollar and strong member growth [3][4] Financial Performance - For the second quarter, Netflix reported a net income of $3.1 billion, slightly above the forecast of $3.06 billion, with total revenue of $11.08 billion, exceeding the analyst projection of $11.07 billion [4][12] - The company anticipates revenue of $11.5 billion and net income of nearly $3 billion for the upcoming quarter, compared to analyst projections of $11.3 billion and $2.9 billion [12] Subscriber Growth and Content Strategy - Netflix has stopped disclosing quarterly subscriber numbers, focusing instead on profit as a key success metric, with member growth exceeding forecasts but occurring late in the quarter [9] - The company is developing an ad-supported service to attract price-sensitive viewers and has introduced live events to enhance advertising revenue [10] - Upcoming releases include new seasons of popular shows like "Wednesday" and "Stranger Things," which are expected to drive further engagement [11]